Gross Communications Corporation
Mission Statement
Our Ultimate Mission (Purpose): To be the premier and best trusted media service company
in each and every marketplace we serve, by providing the best service to every advertiser, listener
and reader each and every day through passion, creativity, and excellence. To bring prosperity to
the staff and families of our company, our advertisers, and our community.
Our Corporate Mission: To build, grow, and monetize strategic partnerships and relationships
between our advertisers, listeners, and employees. To aggregate a social network of aspirational
consumers, build brand equity and deliver to our advertisers economic marketing results.
Our Listener/Reader Mission: To enrich the lives of aspirational consumers by creating and
delivering world class, emotion-driven content that reflects “living well” or “the good life” on-air,
on-line, on-page, and on-site with passion, creativity, and excellence.
Our Advertiser Mission: To be the service and value leader, and to build the prosperity of our
advertisers by integrating their brand and message into the social network of aspirational consumers.
Our Community Mission: To make a positive difference in our community through the dedication
of our employees and impact of our brands.
Our Employee Mission: To create a people-first, value-driven environment that enhances
creativity, productivity, positive energy management, personal and professional growth, and
quality of life.
People first - success of team and others before self
Communicate effectively with respect
Deliver peak performance by managing energy
Welcome challenge, love competition
Commit to, and recognize excellence
Act with integrity
If our advertisers achieve success, we achieve success
Decision-making with collaborative input